Facing neck-and-neck competition from private players, the RHB recently adopted innovative methods to lure buyers towards its schemes.
Unlike the orthodox housing colonies, RHB recently launched a cost-effective, weekend home scheme on the foothills surrounded by greenery near Naila. A senior official said, “After receiving good response in recent schemes, we proposed to develop a new scheme. The price of the duplex house in the scheme will be Rs 14.99 lakh. Facilities such as open-air theatre, children’s park, gym, food court will be developed in the scheme. The lottery will be drawn on December 7.” The board will also develop around 6,663 houses in these schemes across the state.
An official said, the RHB was established in 1970 with the aim of providing houses on no-profit-no-loss basis. However, in the recent government, due to several cases of corruption relating to officials allegedly increasing prices of houses in connivance with the contractors, buyers have refrained from buying RHB flats. This pushed the board towards a financial black hole. It is believed that the new schemes will not only boost the revenue, but also provide good quality homes to people. “The RHB has good locations in the state and unlike private players it provides properties at reasonable cost to the buyers,” said an official
In recent past, the RHB invited applications for 19 schemes, of which applications for 10 schemes were invited online and remaining 9 were invited offline. “The lottery of all the schemes, which will be launched across the state will be drawn in a phased manner. This week, for majority of the schemes, results will be announced,” he added.
After a long span, RHB has launched an independent housing scheme for economically weaker section, lower income group and middle-income group (A) categories. The board has fixed Rs 5 lakh for these flats. Around 1,525 plots will be developed under the scheme in Mehla and Vatika.